Masks 1–2x/week (Hydrating masks: 2–3x/week if needed) (Exfoliating/clarifying: weekly or less)
What They Are (1–2x/week, after exfoliation or instead of it) Concentrated treatments applied to the skin for a short period to boost hydration, clarify, exfoliate, or soothe—depending on the formula.
As needed, PM preferred (Frequency depends on concern + product strength)
What They Are Targeted formulas made to address specific skin concerns like breakouts, dark spots, irritation, or uneven texture—applied only where needed.
What They Are Concentrated formulas made to deliver targeted ingredients deeper into the skin. They’re typically lightweight in texture and designed to absorb quickly without sitting on the surface.
Daily, AM + PM (May layer or switch texture based on time of day/season)
What They Are Creams, gels, or lotions designed to help skin retain water and strengthen the barrier. They seal in hydration, prevent water loss, and protect against external stressors.
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